Every company or business needs to attract customers and sell its products or services. And they can’t do that without a marketing pro overseeing all of their customer acquisition efforts, creating campaigns that grab people’s attention and interest.
If marketing is your interest, you don’t want to seek out just any MBA program. You’ll want to look for – and attend – an MBA program that focuses on marketing, teaching you the in-depth knowledge and skills you’ll need to become an expert in the field.
Here are the best MBA programs you’ll find that are focused on marketing.
1. Kellog School of Management, Northwestern University
Although the Kellog School of Management may sound like its primary focus is on educating future managers and executive, this Northwestern University school is home to one of the very best graduate marketing programs. With plenty of elective concentrations to choose from, including accounting, entrepreneurship, management, international business, and marketing, the Kellog School offers plenty of opportunities for MBA students to get a well-rounded education.
Northwestern’s Kellog School of Management offers a traditional full-time MBA program and a part-time MBA program that takes place during evenings and on weekends. MBA students who want to focus on marketing will work together in teams, practice experiential learning, and even contribute to field research over the course of their studies.
2. Wharton School, University of Pennsylvania
The Wharton School is known around the world as the place to earn a prestigious business education – and if you’re seeking your MBA with a focus in marketing, there’s almost nowhere better to study. With plenty of specialized classes and concentrations, you’re able to explore every aspect of marketing while connecting your learnings to larger business concepts and the global market. As you study everything from operations research to e-commerce, you’ll gain important and crucial skills for a career as a marketing professional.
And you won’t spend all of your MBA program learning inside a classroom or lecture hall. Wharton’s MBA program encourages students to put their learnings to practice, so all graduate students learn how to handle stress, make ethical business decisions, handle pressure during time crunches, and even lead teams during outdoor programs and trips.
3. Fuqua School of Business, Duke University
Duke University is home to the Fuqua School of Business, which offers an incredibly diverse graduate program. Both the student body and the variety of courses and concentrations are diverse, giving students the chance to meet individuals from around the world while also introducing concepts applicable to businesses in every industry. From accounting to consulting to leadership to marketing for both for-profit and nonprofit organizations, MBA students learn it all.
For those specifically interested in advancing their marketing careers, skills, and knowledge, the Fuqua School of Business is an excellent place to do so. You’ll delve into marketing-specific concepts and coursework, choosing elective classes that focus on different aspects of managing a marketing team, overseeing accounting, and running creative campaigns – and you’ll also learn how to lead others at the same time.
4. Ross School of Business, University of Michigan
Ann Arbor, MI
The Ross School of Business at the University of Michigan offers plenty for MBA students to choose from: a big variety of concentrations and departments, up and coming technology, and hands-on activities and extracurriculars to supplement your learning. If you’re looking for an in-depth and thorough marketing MBA program, the Ross School is home to one of the best. You’ll explore finance, accounting, human resources management, organizational behavior, statistics, and business analysis – but simultaneously, you’ll focus on elective classes that are solely about marketing, helping you learn what’s needed to become a marketing executive.
In addition to studying hard in the classroom, the Ross School also encourages action-based learning and incorporates this into its MBA programs, which is meant to put students in real situations that force them to ask questions, identify problems, and lead others effectively. Whether you’re part of the Ross School’s full-time MBA program or the part-time MBA program offered on weekends, you’ll get the same opportunities to try your hand at marketing.
5. Columbia Business School, Columbia University
New York, NY
Columbia University is home to plenty of prestigious programs, and its business school is the very same – under this school’s offerings, you’ll find MBA programs that offer concentrations in everything from marketing to consulting to technology to entrepreneurship. And if marketing is your biggest interest, you’ll love the fact that Columbia allows its MBA students to choose one of its Career-Oriented Paths. The Marketing Division, which is one of those paths, changes your core curriculum to focus primarily on marketing concepts and knowledge, and you’ll be able to choose from a broad selection of electives like New Product Development, Social Media, and Consumer Insights.
Additionally, the Columbia Business School’s MBA program includes unique features to enhance your learning. All MBA students, whether focused on marketing or not, are placed into clusters of up to 70 students. Together, you and your cluster will take all of your classes together – and you’ll interact, creating small learning teams to complete assignments and work together through all of your coursework.
6. Booth School of Business, University of Chicago
Centered at the University of Chicago, the Booth School of Business is home to both a full-time MBA program and a part-time MBA program – and both of these prestigious, challenging MBA programs are excellent choices for anyone interested in the marketing side of business. With plenty of concentrations to choose from, including marketing and organizational behavior, you can delve into both executive-level business information and more specialized marketing material.
Throughout the Booth School’s MBA program curriculum, you’ll find there’s an emphasis on problem solving and creative solution seeking. That’s because these MBA programs are unique; they encourage students to identify problems, analyze their sources, and develop the confidence to solve them. Additionally, the curriculum is flexible, meaning you get to choose just how much you focus on marketing and how much is broader education.
7. Haas School of Business, University of California – Berkeley
Not all business schools are internationally minded, but that’s exactly what you’ll find at the University of California – Berkeley. This renowned university offers MBA programs, including a marketing-specific concentration, through its Haas School of Business. At the Haas School of Business, MBA students explore everything from e-commerce to economics to international business, all through the lens of the global economy.
Even as you delve into the specifics of marketing in this MBA program, you’ll gain a diverse view of businesses and their operations. The Haas School offers the Haas@Work program to MBA students, assigning students to different local and global companies to gain real work experience and complete projects for course credits. Whether you’re attending as a full- or part-time student, the Haas School will prepare you for your new career well with more than half of your studies spent specifically on marketing concepts.
8. Stern School of Business, New York University
New York, NY
New York City is one of the world’s biggest hubs for businesses both local and international – so it’s no surprise that one of the top MBA programs is offered at New York University through the Stern School of Business. Based near the financial center of the U.S., the Stern School educates graduate students on all of the most important business concepts. Yet this MBA program also has a special focus on marketing, letting students choose to explore general marketing, marketing systems, and creative outlets in different kinds of businesses.
Earn your MBA at the Stern School and you’ll spend your days with your block of 60 fellow students, all taking the same courses together, sharing Monday lunches, and even competing in a graduate students’ Olympic Games. In addition to exploring marketing, you can take courses at any other NYU school that interests you, specializing in areas like luxury marketing if you choose.
9. Kelley School of Business, Indiana University
The Kelley School of Business at Indiana University is home to one of the best MBA programs – and that’s all thanks to its vast diversity of options and its whole-business perspective on education. All MBA students at the Kelley School of Business begin their studies by exploring every discipline of business before diving into specific concentrations and specializations. Once you’ve formed your understanding of businesses broadly, you’ll then switch gears and focus on leadership.
When it comes to marketing, you’ll get the chance to customize your MBA education by choosing marketing as your concentration. In addition to marketing, you can study specific areas of business leadership like production and operations management, supply chain, consulting, and accounting.
10. Johnson Graduate School of Management, Cornell University
At Cornell University, there are plenty of prestigious programs, and the MBA program offered through the Johnson Graduate School of Management is no exception. Home to a marketing concentration as well as specialized business studies in human resources, manufacturing, charitable management, and more, this MBA program is incredibly thorough and full of learning opportunities.
Cornell’s Johnson Graduate School of Management offers both 1- and 2-year MBA programs. No matter which one you choose, you have the option to explore any concentration, including marketing, and to take any marketing-specific classes that catch your attention. As an MBA student, no matter what marketing concepts you study you’ll enjoy Cornell’s unique immersion learning approach, which combines classroom work with work out in the field at actual businesses.
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